by Mack Collier
Failing to get the memo that it’s 2008, Wal-Mart has decided to get
even more aggressive in battling the ‘pre-mature’ leakage of their
Black Friday circular ads. The Bentonville, AR retailer is not only
going after the sites that post the circulars, but the search engines
that link to and index the sites.Search Engine Journal reports on this, and like most sane people, wonders why Wal-Mart is so opposed to having such a rush of attention pushed to their stores. Because in these tight economic times, wouldn’t the retailer want to create more buzz for its biggest sales day of the year?
And as you would also expect, when sites started receiving letters from Wal-Mart demanding the circulars be taken down, of course they posted them. One passage from a takedown notice sent to SearchAllDeals.com states that the site report that the posted circulars “reflected inaccurate pricing information”, and also added that the […]
Original post by Pete
by Stoney deGeyter
This is part two of a two-part series outlining ten questions that must be asked by both SEOs and clients in order to ensure a successful SEO campaign. While these questions can be asked of just about any one in any area of life, sometimes it helps to make them applicable to specific situations. In this case the situation is SEO and running a successful online business. You can read the first five questions that guarantee SEO success here.
Do I ask questions?
Questioning is an essential ingredient to any successful campaign. The SEO must question everything in order to develop full knowledge of the site they are working on. They have to question the intent behind the site design, layout, architecture, link profile, keywords, and content. Even more importantly, they must question themselves. They must make sure they question their implementation and provide themselves with an honest assessment of […]
Original post by Pete
by Robert Clough
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Original post by Pete
by Robert Clough
Want to be ignored? Be boring. Simple.
But, if your business is ignored, you may end up living in a van down by the river. Not Good.
So how can we be, um, not boring? Well, there isn’t a one size fits all quick fix, but one step everyone can take is improving how we present our business to the public. And being the social media fans we are around here, it will come as no surprise that I want to share a video about sprucing up your Twitter profile. It’s an easy place to start as you work to add flair to your business image.
Shana Albert (AKA TheNanny612) from Social Desire produced the video. Shana is one of my favorite writers in the field because she allows you to feel at ease as she teaches you about social media. Spend time reading Shana’s […]
Original post by Pete
by Mack Collier
Whenever I speak to small businesses that are considering launching
their own blog, there are always a few people that want to know which
blogs I think they should be reading to stay up to date on the
ever-changing world of social media. If you are just getting started
exploring blogs, here are some of my favorite ones that should help you
quickly get up to speed on blogging and social media.
Here’s my list of must-reads, and if you click on the person’s name, that will take you to their Twitter account. If you are on Twitter, you should be following these people there as well as reading their blog.
Social Media Strategy:
Chris Brogan’s Blog - Chris’ blog does a great job of not only showing you how to use social media sites and tools, but also explains how you can create a social media strategy, and incorporate the use of these tools […]
Original post by Pete
Posted by Jane Copland
Last week at Pubcon in Las Vegas, I took part in a session titled, "5 Bloggers and a Microphone." Since then, we’ve heard a fair bit of feedback that people were disappointed in the session, mainly because the questions we were asked didn’t allow us to impart any good blogging knowledge. As was reported in many different places, one attendee asked an in-depth paid search question which none of us were at all qualified to answer. The discussion often veered towards Twitter, and we spent the first portion of the hour talking about the U.S. election.
From the perspective of someone on the panel, it was minorly frustrating not to be asked more challenging questions. Both panelists and speakers missed opportunities to get into difficult, controversial or interesting discussions. In the future, panelists should arrive with three or four key points that they’d like to discuss, and they […]
Original post by Jane Copland
Posted by randfish
Well, not this time.
New York-based advertising firm MediaWhiz, never one to worry about gray areas when it comes to advertising, has launched a new product today called InLinks.
It’s fairly straightforward - advertisers who want their sites associated with specific keywords simply buy ads. Links to those sites are then added to publishers sites whenever those words pop up in content. These aren’t ghost links like Kontera and others include in content - they’re full blown links without any notation (like a nofollow) that they are advertisements meant primarily for SEO juice.
I’m reminded, at times like these, of Brent Csutoras’ crude, yet masterfully prescient words of wisdom on the subject of manipulative SEO & Social Media - Shut the @#$%! Up. If you’re selling links, you want to be:
Known to only a few, high-paying customers (and their networks) who can effectively monetize the links you control
Advertising services or products publicly that […]
Original post by randfish
by Sage Lewis
Marketing Pilgrim gives us some good information this week regarding mobile phones and Motrin. First, we learn how detrimental all Flash websites are to iPhone users, who only see a blank page when they try and visit a flash site. Second, Sage talks about the mommy blogger outrage over the edgy Motrin YoutTube commercial. Are YouTube and LinkedIn following Facebook’s lead? Now on YouTube, you will now see and can buy PPC ads, and LinkedIn has added demographic-specific Events to user’s profiles in a similar fashion. Lastly, check out WebProNews for a detailed translation of a live chat Q&A with Google.
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Original post by Pete
Posted by randfish
The SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, I’m curious - which types of social media platforms do you actually get the most direct SEO benefit from? Think classic SEO - higher rankings and more search traffic. Which slice of social media sites help you achieve this goal?
Which Social Media Platform Has Helped You the Most with SEO? ( polls)
I’d love to hear your examples, too. If you said Wikis - how? What did you do on Wikipedia that resulted in more search traffic for keywords that bring you high quality traffic?
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Original post by randfish
by Mack Collier
One of the biggest ‘criticisms’ of social media that companies have, is the difficulty in measuring the return on investment for their efforts. Many believe that widespread business adoption of social media won’t happen until a clear benefit to the company’s bottom line can be measured. Of course, these people are totally missing the point of what social media is, and why it works.
First, let’s back up a minute and remember where social media came from. ’Social media’ is a fancy term used to describe tools such as blogs, podcasts, wikis and social networking sites, where people create content, share it with each other, and connect. Really when you think about it, message boards, chat rooms and IMs could just as easily be called ’social media’ under that definition. For years, people used these tools to write blog posts, create profiles, and connect with each other. And they […]
Original post by Pete
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